Challenge: The asset management company wants to define its identity more clearly and rebrand itself. It wants to be clearly identifiable as a company that offers its clients exceptional performance through flexibility, experience, stability and strong customer orientation.
Solution: Heads created a corporate design that conveys both the dynamic nature and the stability of the company. The slogan “Our mindset – your asset.” accentuates the personal dedication of the owners and partners to growing the wealth of their private clients and institutional investors.
Result: The company’s positioning was established much faster with potential customers. Existing customers interpreted the rebranding as a positive indicator of the growth of their asset management company.
Highgate Wealth Management