Challenge: With the construction of a new town hall, the municipality of Aeugst am Albis had the opportunity to turn their stance on paper into a reality – with the creation of a new brand that will be presented at the grand opening of the new building.
Solution: The logo symbolizes the municipality and the way that Aeugst and Aeugstertal support each other. As the municipality’s “quality label”, a squirrel from the municipality’s coat of arms was integrated into the brand. The slogan “Naturally open” signalizes openness, helpfulness, and also the community’s connection to nature.
Result: During the week of the opening of the new town hall, Heads had the chance to present the new brand and discuss the way that the community sees itself. Thanks to this introduction and the opportunity to consider what this brand means to the community, it was met with strong support from day one.
Gemeinde Aeugst am Albis