Challenge: As a professional association for human resources management and internal communications, Perikom promotes the exchange of practice and networking between corporate communications and human resources. Digital communication plays an increasingly important role in the exchange of knowledge and experience. So it is only logical that Perikom should also act in a particularly user-friendly way via its website. The website should facilitate the exchange of knowledge and experience and promote registration for events or the participation in surveys.
Solution: Heads optimized the user experience and the user journey of the website. And in the new web design the website now corresponds to Perikom’s brand positioning. By implementing a user-friendly event application, the registration process is much easier. Valuable archive material was migrated and clearly structured on the new website.
Result: The consistent “Mobile First” approach corresponds to user behaviour and facilitates navigation. All the events can now be attractively presented and the registration process is intuitive. The numerous expert articles can now be filtered by topic or time.