Rebranding in three months

Challenge: Nordostschweizerische Kraftwerke AG (NOK), which is coming up to its 100th birthday, is to be rebranded as Axpo AG. The name change from NOK to Axpo AG will allow the Axpo brand to become an even stronger brand on the Swiss energy market. There are only three months to complete the company-wide rebranding.

Solution: In less than 90 days, Heads updated more than 4,000 labels, 2,000 electronic forms, around 1,000 electronic documents, and the graphics on around 150 company vehicles.

Result: The single-brand strategy was successfully completed on time. Martin P. Everts, project manager at Axpo AG: “Heads made the impossible possible in a very short time and under extreme pressure.”


Brand design