Challenge: AMAG wanted their repositioning to be clearly communicated on their website. At the same time, the website needed to perform a number of functions: private and corporate customers need to quickly find the car they are looking for or call up one of the many services that AMAG offers.
Solution: The homepage communicates AMAG’s positioning: it no longer focuses on cars, but rather on the customer and their needs. And AMAG wants to meet these needs in the simplest way possible. A clear structure with just a few main navigation elements and a large number of clearly organized topics and areas, as well as access to the more than 70 AMAG garages. In order to achieve this, Namics, the company responsible for programming the website, developed a map application for the garage finder that was not only functional but also visually corresponded to the new brand identity.
Result: The website is one of AMAG’s most important means of communication. With the new website, AMAG’s online identity is precisely aligned with the company’s repositioning. It corresponds to AMAG’s goal as part of the positioning process: “We want people to be excited to come to us and to effortlessly find what they’re looking for.”