Challenge: ewz’s new title sponsorship requires “The Selection vfg” to change its name. “The Selection vfg” will be replaced by “ewz.selection”. Heads will develop a new brand identity for the photography platform.
Solution: ewz.selection’s logo identifies it as a platform that offers visitors a glimpse into the latest happenings on the Swiss photography scene. This provides ewz with a brand identity that takes into account its significant, long-term dedication to Swiss photography.
Result: The brand identity can be used in a wide variety of ways. This allows ewz.selection to include the various issues and services covered by the photography platform under a single brand.