New Brand Design for Scolaris

Challenge: Digital solutions for schools were already in high demand before the pandemic, but during the crisis they became indispensable for school operations. More than 500 schools and 150 music schools in all Swiss cantons already work with the Scolaris school management system and use the digital possibilities such as parent portals, chat function, documents with workflow or IT solutions in pedagogy. In order to position itself even more clearly in the market, PMI.AG invested in its Scolaris brand and asked Heads to renew its positioning and brand design.

Solution: Using brand profiling, Heads sharpened the positioning and formulated the new brand promise: “With versatile and practical solutions, Scolaris is committed to efficient digital collaboration in the school sector.” In keeping with the platform’s high level of usability, the logo now gives you a smile. And in the short form for app applications, “Scolaris” even becomes a winning, Portuguese “ola.” For the imagery, Heads developed a concept based on outstanding school building architecture – symbolizing Scolaris’ modernity and proximity to school operations.

Effect: With its new corporate identity, Scolaris consistently places users and their digital needs at the center. This clearly differentiates the school administration system from its competitors, who primarily focus on their product performance in their appearance.


Brand Design


PMI.AG / Scolaris