More in-depth information thanks to a clear information architecture

Challenge: For more than 25 years, Heyde has specialized in the system integration of standard software applications in the areas of business intelligence (BI), customer relationship management (CRM), and enterprise resource planning (ERP). As part of the repositioning of Heyde (Schweiz) AG and the rebranding of the company, the website must also be updated and redesigned.

Solution: The information architecture was redesigned in order to ensure the best possible user experience. With a horizontal menu with just five navigation points and a mega-dropdown menu, the user can find what they’re looking for quickly and easily. At the same time, the homepage conveys the large-heartedness that is an important part of the new Heyde brand. In order to convey Heyde’s modern approach, the website will include a “Focus” area which will display between one and three events or other news stories, depending on the device used to access the website.

Result: On their new website, Heyde comes across as confident and offers the user detailed information on the company and its different areas of service. It’s easy for the user to orient themselves on the website and find all the content quickly.


Digital branding