Challenge: The Martin Foundation, based in Erlenbach, Switzerland, gives 137 adults with mental disabilities unique options for living and working. After developing the positioning and logo, Heads was also tasked with redesigning all of the foundation’s means of communication.
Solution: A bold, positive color palette successfully conveys the Martin Foundation’s liveliness and diversity and the individuality of the foundation’s residents. The communication strategy also takes into account the special requirements of accessibility: a system of pictograms was developed, the signage system uses color combinations that also work for the visually impaired, and the labels can be easily read from wheelchair height. Heads also developed a website with an extensive web store that presents the products that were made with love by the foundation’s residents in an attractive way.
Result: The new branding conveys the institution’s confidence in a very unique way and has significantly improved the communication both internally and externally. The residents and the entire staff are proud of their newly conveyed self-image. The Martin Foundation’s branding has become a perfect example of consistent, integrated branding for social institutions. Cinzia Sartorio, Head of Marketing and Communications at the Martin Foundation, Erlenbach: “Heads understood us and developed a consistent, unique corporate design that we are extremely happy with.”