Challenge: The Excellence Foundation Zurich for Economic and Social Research was established on the initiative of Ernst Fehr. Its purpose is to help fund societally relevant, cutting-edge economic research at the University of Zurich, and thus help to find solutions to urgent global problems. Heads was hired to create a brand image and develop the foundation’s main fundraising tools.
Solution: Heads created a brand image that conveys the interdisciplinary approach of behavioral and neuro-economics through its logo. In terms of fundraising, Heads developed sponsorship documentation, a PowerPoint presentation and a microsite containing all the relevant information about the foundation for potential sponsors.
Result: The foundation now has all the necessary tools to approach potential sponsors who also want to find answers to the most pressing questions facing our globalized world while further expanding the limits of knowledge.