Four Nobel Prize laureates promote
Challenge: The Excellence Foundation Zurich for Economic and Social Research was established on the initiative of Ernst Fehr. Its purpose is to help fund societally relevant, cutting-edge economic research at the University of Zurich, and thus help to find solutions to urgent global problems. The foundation wants to use a film to convince potential sponsors to invest in behavioral economics in Zurich.
Solution: Heads allows four Nobel Memorial Prize laureates in economics to explain why they all feel that Zurich is the perfect location for the further research of behavioral economics.
Result: Ernst Fehr’s efforts and the convincing arguments regarding the advantages of a strong behavior economics research center in Zurich are rewarded: UBS invests CHF 100 million in the expansion of behavioral economics research at the University of Zurich.