Challenge: The ETH Board is the strategic management and supervisory body of the two Swiss Federal Institutes of Technology (ETH Zurich and EPF Lausanne) as well as the four research institutions PSI, WSL, Empa and Eawag. The ETH Board wants to use different publications to discuss the latest topics affecting the ETH Domain’s mandate.
Solution: Within the existing corporate design, Heads developed different publication levels for the ETH Domain’s different topics and target groups.
Result: The president of the ETH Board can communicate quickly and precisely in a way that takes into account the great deal of interest in the ETH Domain. The publications, which are translated into different languages, serve as useful tools for advertising Switzerland as an attractive and competitive location in the science sector.