Challenge: An innovative nutritional concept offers customers a combination of traditional cuisine with modern scientific findings and leads to holistic wellness. The concept was to be launched and positioned in the premium segment.
Solution: The concept was launched with the name Tremonte. The slogan – “Nutrition Reinvented” – signaled the difference between Tremonte and all the other ubiquitous diets and faddish nutrition tips. The concept is set apart by the images used, which connect lifestyle and science.
Result: The market launch of Tremonte received a great deal of attention from customers: just a few months after the launch, interest in Tremonte is so great that they had to hire additional doctors for customer support just to meet demand.