An attractive nutritional concept

Challenge: An innovative nutritional concept offers customers a combination of traditional cuisine with modern scientific findings and leads to holistic wellness. The concept was to be launched and positioned in the premium segment.

Solution: The concept was launched with the name Tremonte. The slogan – “Nutrition Reinvented” – signaled the difference between Tremonte and all the other ubiquitous diets and faddish nutrition tips. The concept is set apart by the images used, which connect lifestyle and science.

Result: The market launch of Tremonte received a great deal of attention from customers: just a few months after the launch, interest in Tremonte is so great that they had to hire additional doctors for customer support just to meet demand.

Competence

Brand design

Client

Tremonte

Heads Corporate Branding AG: Tremonte Corporate Design