A strong identity for delicate harmony

Challenge: The Buechweid Foundation in Russikon in the canton of Zurich offers a second home to around 70 children and young people with learning disabilities and conduct disorders. The home is to be transformed into a foundation. This is an opportunity to change the way the 106-year-old institution sees itself.

Solution: Heads summarized the foundation’s identity as follows: “Wärme –Wachstum – Wege” in German, which essentially translates to “Warmth – Growth – Paths”. The brand image conveys the foundation’s hopeful voice. The delicate image also conveys a sense of the fragile harmony that requires the dedication of everyone involved in order to maintain its balance.

Result: The redesign of the Buechweid Foundation is well received. It allows the foundation to continue its century-old tradition as a boarding school and special-needs school while also developing new services and offers for parents, children and young people who all fit in under the foundation’s more broadly formulated identity.

Competence

Brand design

Client

Stiftung Buechweid

Heads Corporate Branding AG: Stiftung Buechweid Corporate Design