Challenge: As a foundation for the promotion of science, the UZH Foundation collects donations from private individuals, other foundations and companies for the purpose of supporting the strategic focus areas of the University of Zurich. The foundation needs a brand identity that communicates both its close relationship with the university and its independence.
Solution: Heads developed a logo that was derived from the university’s logo. At the same time, the agency created a corporate design that made the foundation’s independence from the university clearly visible.
Result: The UZH Foundation now has the brand identity and communication tools necessary for successful fundraising.