175th anniversary of the University of Zurich

Challenge: The University of Zurich and its many departments, institutes and museums wants to celebrate its 175th anniversary as a whole with the slogan “Sharing knowledge”.

Solution: An anniversary logo communicates the interdisciplinary cooperation within the university and also introduced the new abbreviation UZH. A comprehensive design manual allows the university to present its diverse organization in a uniform manner.

Result: The design was adopted by the university’s internal designers and used for countless anniversary activities. For the first time in decades, the institution has one consistent brand image across all faculties, institutes and museums.


Brand design


Universität Zürich